MarComm Leader • Digital Strategist • Storyteller • Brand Enthusiast • Creative Problem Solver

Senior Director, Marketing & Communications (March 2021 – July 2022)

• Coached and led a cross functional team of eleven marketing and digital specialists in a rapidly growing, highly matrixed environment. Supported job growth, satisfaction, and staff retention.

• Provided innovative oversight and guidance to the department. Responsible for the team vision, annual priorities, quality standards, budget planning, and standard operating procedures.

• Reported on marketing activities and outcomes to all-staff, board of trustees, funders, and public.

• Provided strategic oversight and hands-on support for a diverse portfolio of marketing campaigns. Scaled up operations, streamlined processes, and brought on new technologies to help meet the demands of a multi-million-dollar educational portfolio that grew 900% (8 to 72 programs).

• Instituted a comprehensive digital & print Precision Medicine marketing campaign, Transforming Complex to Clear. Web traffic was 88.5% higher in eight-month campaign over 34 months prior. Presented on the design process and campaign at SIIA’s AMPLIFY 2022 Summit.

• Led ACCC’s marketing and public relations efforts in a multi-year collaboration with the American Society of Clinical Oncology to increase racial and ethnic diversity in clinical trials.

• Designed, executed, and supported integrated marketing campaign tactics; analyzed data to deliver data-driven insights and inform strategies; tracked KPIs and reported on progress to goals.

• Launched the CANCER BUZZ TV vodcast in May 2021 as new model for open-access content. ACCC was one of the first associations to create a video podcast alongside the major news networks.

• Developed business cases for new marketing tools (Feathr, Woorank, PropFuel, Asana) to grow the brand, and expand demand generation and revenue growth.

Director, Marketing & Communications (June 2019 – March 2021)

• Promoted to lead the MarCom team of seven professionals. Hired and trained three staff members and created an inclusive work environment that supported cross-functional team effectiveness and open communication and streamlined workflows to increase efficiencies.

• Led all marketing efforts to design and launch the company’s first learning management system.

• Transformed our print Annual Report into an award-winning, interactive digital Impact Report that served as the basis for a new year-round membership recruitment and retention campaign.

• Launched CANCER BUZZ, ACCC’S award-winning podcast channel in June 2019. Spearheaded the content calendar, production schedule, and marketing efforts. 97 episodes garnered 40,400 direct downloads and the landing page consistently ranked in top three for webpage views.

• Pioneered a “mini-podcast” format to meet member needs in our COVID-19 education response. Unveiled new branding, workflows, communications, and educational content in one week. 26,900 learners engaged with 20 mini-podcasts, 16 webinars, and 32 blog posts over 9 months. Presented the campaign impact at the 2021 ASAE Membership, Marketing & Comms Conference.

• Led thought-leadership strategy: crafted board member speeches and talking points; developed presentations on initiatives and strategic plans; identified media pitches; social media training.

• Integrated a new email automation platform with our CRM system to segment communications.

• Combined needs assessments and analytics with segmentation tools to measure touchpoints with events, products, and services to deliver targeted initiatives and convert leads to members.

Senior Brand Marketing Manager (July 2017 – June 2019)

• Led strategic oversight in the planning, creation, and implementation of content and marketing campaigns across ACCC and state society channels (i.e., website, social media, email, and online communities) in support of Provider Education, Meetings, Advocacy, and Membership.

• Partnered with a creative agency to develop a new suite of print and digital branding assets for education programs and larger-scale initiatives. Created communications standards, guidelines, and protocols to support the brand and monitored its use for consistency.

• Provided direction related to the coordination, production, and marketing of a growing portfolio of educational content. Established a streamlined editorial, design, and production process.

• Managed annual calendar of sixteen trade shows ($75k budget, logistics, marketing collateral creation and curation, social media, attendee engagement, lead generation and follow-up).

• Coached, mentored, and led three staff members.

Marketing Manager (October 2014 – July 2017)

• Supported the marketing lifecycle for the full portfolio of ACCC and state society events, education programs, and membership campaigns—from strategy, messaging, execution, and analysis—via print and email marketing, content promotion, social media, and brand identity.

• Demonstrated original and creative thinking in approaches to marketing, including whiteboard videos, advocacy infographics, speaker engagement, and new social media and email strategies